Our Brazilian Straightening Experience

Here is exactly what you will experience when you call Haircutter in the Meadow

for the Brazilian keratin treatment.

The process begins with a telephone consolationfollowed by, logging you into the appointment system and securing your reservation.Before you can even hang up the phone, you will receive an e-mail confirmation withyour Brazilian straightening appointment details. The appointment system will sendyou a final retroactive e-mail reminder 24 hours prior to your appointment date.

FREE parking with 24 hour security awaits you at our HARTZ mountain owned &

maintained, Metro-Meadowlands property. Walk between the Red Lobster and Chili’s,

into the entrance of our beautiful court-yard plaza habitat. Inside the tranquil

court-yard, to the left of the Holiday Inn, you will see our salon next door to GNC.

Inside our salon, you will be greeted and settled in by your straightening specialist,

who will be with you from beginning to end. It is a convoluted practice when salons use

assistants for hair straightening services. Throughout the full duration of your service,

you will feel the designated area’s continuous replacement of air, created by our specially

engineered ventilation as it discharges air suspended impurities to the outdoors. Our

straightening specialists are the most experienced in the USA. They are pleasant with

the standard of customer service and attention to detail that one would expect in an

Eastern Country like Japan. When all is said and done, you walk out of our salon with

the highest quality Brazilian Keratin Treatment that money can buy.

• A Note on Formaldehyde

There is far too much false advertising in the U.S. market, hence confusion in regard to

formaldehyde in Brazilian Keratin products. Our policies, methods of operation and

client info are based on the truth about these formulas and their effectiveness.

• The Formaldehyde Free Myth

There is no shortage of keratin formulas that claim to be formaldehyde free. Technically,

it could be true. However, formaldehyde free products may contain aldehydes, urea and

other building blocks of formaldehyde. When exposed to heat, these compounds convert

to a raw form of un-refined formaldehyde anyway.

• Disingenuous Marketing

Although our Brazilian Keratin product is free of industrially manufactured formaldehyde,we choose, because of previously mentioned facts, not to push them as formaldehyde free.

This would be a typical disingenuous marketing tactic. Moreover, it is potentially harmful.

If service providers warm up to the notion of formaldehyde free terminology, a false senseof security might replace the same safety protocols used for other powerful salon products.

• It Comes Down to This

Any salon product that can straighten hair upwards of several weeks is a potent product.

Handling such products in compliance with safety protocols by licensed hair professionals

is the only sane approach. No short cuts to reproducing the desirable, long-lasting results

of Brazilian Straightening should even be dignified with a response. A Brazilian Keratin

product not containing formaldehyde or any derivatives, will most likely last as long as

the next shampoo. A good old fashion flat-ironing with keratin-based conditioner could

last for several days – but this is not a Brazilian Keratin treatment.

• Our Approach to Brazilian Straightening

Ignoring all the marketing hype, we focused on the technology that assures the long lastingconditioning and smoothing effects that our clients have come to rely on. We engage our clients by communicating frankly and directly regarding services they opt into. We have developed unique expertise in Brazilian Straightening services over many years. Above and beyond the call of duty a cutting edge, positive discharge ventilation system has beenput in place to utterly assure the well being of all salon occupants. I modeled this customventilation system after industrial application and certainly had never seen this in any hairsalon before.

• Why Our Clients Insist on Our Service

It’s intelligent to inquire about the chemical content of hair products to be used on your hair.

Concerns about formaldehyde are understandable. However, with no shortage of marketingscare tactics, these concerns have been targeted by spin doctors in the form of formaldehyde- free terminology. We explain to you the difference between formaldehyde-free and trueBrazilian Keratin formula. We have the best safety protocols in place. Our large 2,250 sq. ft.facility is housed within a commercial structure that was designed with interior to exteriorsoffet ventilation. Further, we have installed a 15,000 CFM positive discharge ventilationsystem, situated strategically to the area where we perform Brazilian Straightening. You willnot find in any salon, a ventilation system like the one here at Haircutter in the Meadow, thatcompletely removes the impurities suspended in the air to the outdoors, with a continuous replacement of fresh air. Small salons without proper ventilation? Definitely not a healthy combination, both for stylists and clients alike. Area fans and ceiling drop tube return vents will not continuously replace the air in the room by discharge and are virtually non-effectivein assuring a healthy environment for occupants.

#BrazilianStraightening #ourexperience